Rebranding, brand strategy,

and marketing strategy

  • Vifa

    Headquartered in Denmark, Vifa is a leading global brand in premium sound systems.

  • When Ludovica Mazzucato met with Vifa’s leadership team, the company was well-established in the market. In the process of designing a new product line, they wanted a marketing and brand strategy to project the company forward.

    They desired to preserve the brand’s reputation for sound systems of the highest quality, its entrepreneurial history, and its Scandinavian roots.

    This rebranding project was brought to life through the collaboration between the talents of Studio Ludovica Mazzucato in Denmark, and the Aarhus-based agency Design People, whose designers crafted the new Vifa speakers.

  • Market research. Capturing reputation and history.

    Studio Ludovica Mazzucato offered Vifa comprehensive market research to identify new segments and highlight the overlapping areas of maximum impact from the perspectives of go-to-market feasibility and product design.


    Marketing study. Cultural flair between Scandinavian and global nuances.

    We identified cultural insights and isolated the marketing differentiation for the Asian and North American markets. We provided insights into the current leading segments in Europe and offered insights on competitive positioning.


    Trends.

    Fashion, femininity, and the luxury of craftsmanship.

    We offered Vifa a detailed outlook of industry-specific as well as consumer and taste trends.


    Brand study. Taking ownership and pride.

    We provided a comprehensive study of the current brand, including its positioning, image, personality traits, markets, and reputation.



    Rebranding feasibility. An integrated solution.

    Ludovica Mazzucato led the re-branding project, offering the roadmap and feasibility study for a global re-branding aligned with the process and the team designing the new product line.

    Brand identity. A well-rounded person named Vifa.

    Ludovica Mazzucato offered Vifa a new brand identity inspired by savoir-faire, the timeless comfort of prestige found in quality fabrics and craftsmanship, the global appeal of fashion, the immersive emotion of premium sound, and the individuality of their heritage brand - Vifa’s history. We provided Vifa with a brand identity inclusive of the tone of voice, brand personality, visual identity, and organizational culture.


    Marketing strategy, creative direction, and implementation. Coaching through the organization.

    Ludovica Mazzucato designed a roadmap for the marketing and brand management strategy. We identified media partners and community portfolios and offered creative direction for the launch of the new brand. Ludovica Mazzucato led the collaboration between Studio Ludovica Mazzucato, Vifa's team, the team of creatives and developers, the design agency, and our partners in the international markets to align the brand strategy. She offered Vifa the strategy and roadmap for the implementation of the new brand identity across the communication channels, including web, desktop, mobile, IoT, social media, printed, experiential, and retail. She assisted Vifa in identifying the organizational needs for the desired marketing output and supported the implementation of the new marketing functions in-house.


    Results.

    Vifa launched the new brand in Europe where it captured the media space, retail leadership, and an entirely new segment of customers. The new brand also launched in Asia and North America, exceeding targets. The brand has earned the IF Gold Award 2017, and Red Dot Awards 2014 and 2016. With its new brand, Vifa is on permanent display at the Red Dot design museum in Shanghai.

Creative direction, marketing and development strategy, event production

  • Bestias Danzantes

    Headquartered in Santiago del Chile, Bestias Danzantes is the first and leading international dance film festival in Chile.

  • The client required creative concept and direction, events and media production, marketing and brand strategy, the development of strategic partnerships, new business development, and talent management. They desired to build and preserve a contemporary Chilean identity and artistic content while creating international reach and partnerships.

  • Creative concept. A dance of global and local.

    As Creative Innovation Director, Ludovica Mazzucato co-created the concept of Bestias Danzantes with the local partner Las Cabras Creative Lab. The concept is inspired by the instinctive necessity of dancing, the primordial essence of creativity, and by Chilean emerging artists and their fire to disrupt the international scene.

    Marketing strategy. The power of the artistic networks.

    By leveraging the pace of WoM in the artistic networks, Ludovica Mazzucato designed the marketing strategy inclusive of branding, partnerships management, go-to-market, talent management, and live and online presence.

    Development strategy and event production. International partnerships.

    Representing the Chilean creative industry in Argentina at the international forum MICSUR, Ludovica Mazzucato established strategic partnerships with growing companies in the creative industry across Latin America. She created the media partner, community, and strategic partner portfolio. Ludovica designed the roadmap for a 360 degrees implementation, inclusive of the marketing strategy, event production, and handover to the local partners. She secured partnerships with leading European festivals that multiplied the opportunities for Chilean artists to perform abroad as well as offer artistic residences locally to international creators. Ludovica led the marketing campaign and the event production and management for the launch of the Festival in Santiago del Chile.


    Results.

    The first of his kind in Chile, the festival launched in Santiago and expanded to include national and international chapters. A permanent voice in the industry, the Festival is now biannual and provides a platform for Chilean creators to share their work on the national and international scene and collaborate with other artists worldwide. The new brand is established as a global voice for Chilean creators.

Feasibility studies, marketing strategy, and advisory

  • Hempcrete Natural Building Ltd.

    Headquartered in Canada, Hempcrete Natural Building Ltd. is the leader in the Hempcrete industry in North America, with licensed BC Residential Builders and New Home Warranties.

  • The client had no previous experience in marketing and go-to-market strategies. Forerunner in the industry, the company had a prototype in the development phase and the opportunity to establish itself as a leader. They desired to maintain the independence of a family-owned business approach while establishing market leadership with their expertise and securing business profitability.

  • Market research. A lifestyle and a business.

    Highlighting areas of optimization and new opportunities, Studio Ludovica Mazzucato delivered market research insights and related reports, inclusive of competitive positioning, consumer and B2B industry insights, and academic and media studies.

    Feasibility studies. Manufacturing and consulting.

    Studio Ludovica Mazzucato offered feasibility studies inclusive of expert advisory, market scenarios, forecasts, and pricing options.

    Advisory and Marketing strategy. Simplicity is key.

    Studio Ludovica Mazzucato designed an actionable marketing strategy and supported the short-term implementation with the client’s team, focusing on community building, industry reputation, know-how consolidation, investor liaison, and Regional penetration. The Studio delivered a media portfolio and PR blueprint, the branding RFP, a website blueprint, a communication strategy, and the branding concept for third-party agencies. We also delivered the manufacturing RFP, go-to-market strategy, client sampling, and strategic partnerships. Ludovica Mazzucato developed an investor relations strategy and portfolio, as well as an investor communication package. Studio Ludovica Mazzucato provided training and coaching for the long-term implementation of the marketing strategy.


    Results.

    Hempcrete Natural Building re-launched with a new strategy in Canada and North America, establishing itself as a leader in the industry and capturing new markets.

Venture concept, business strategy, and marketing growth strategy

  • Priopta

    Headquartered in Vancouver, Canada, Priopta is one of the first firms in North America to provide a Parametric Life Cycle Assessment (LCA) consulting service for buildings.

  • When Ludovica Mazzucato first met with P. Eng. Anthony Pak, now Founder and Principal at Priopta, he was employed with an international company in the construction industry and was looking for a way to apply his experience from other angles, self-employ, and position himself as a professional in the market. He was interested in leveraging data to offer solutions in the space of carbon emission reductions. The concept of Priopta did not exist but was about to be born through our collaboration.

  • Market research. At the intersection of construction, academia, and architecture.

    Highlighting fora, influencers, research, market leaders, and new opportunities, Studio Ludovica Mazzucato delivered market research insights and related reports, inclusive of competitive positioning, B2B industry insights, and academic and media studies.

    Feasibility studies. Lean and agile.

    Studio Ludovica Mazzucato offered feasibility studies inclusive of expert advisory, market scenarios, forecasts, and pricing options.

    Advisory and Marketing strategy. Delivering solutions.

    Studio Ludovica Mazzucato designed an actionable marketing strategy and supported the short-term implementation with the client’s team, focusing on community building, industry reputation, know-how consolidation, investor relations, and regional penetration. Studio Ludovica Mazzucato delivered a media portfolio and PR blueprint and connected the founder with leading experts in the construction and architecture industries. The Studio also delivered the online media blueprint, communication strategy, branding concept, go-to-market strategy, client sampling, and strategic partnerships. Ludovica Mazzucato coached the founder, developed a leadership strategy, and provided training and coaching for the long-term implementation of the marketing strategy.


    Results.

    One of the first firms in its market, Priopta launched in Canada with our business strategy targeted to the Canadian and North American Regions.